History and Values of ROMAX GROUP
Learn about ROMAX GROUP’s growth trajectory, our core corporate values, financial metrics, and the technical capabilities of our logistics centers.
Maksym Romanyuk
CEO of Romax Group
Our Mission
Romax Group's mission is to provide Ukrainian auto repair shops, retail stores, and online platforms with rock-solid stability, transparent terms, and ready-made solutions that guarantee the growth of your business.
Key Priorities
Maximum margin and flawless logistics. We focus on the numbers and facts that matter to the client: providing up to 50% net profit, strict anti-dumping protection through MAP (minimum advertised price), and daily order shipments from physical warehouses.
since 2008
on the market
10,000+
SKU
Company Philosophy
Honest partnership with a human touch. We know the automotive market inside and out, operate in Ukraine, and don't hide behind faceless rules. Our approach is a direct dialogue with the owner, strict fulfillment of warranty obligations, and real support for your business.
Our Mission
We provide Ukrainian auto repair shops, auto parts stores, and online marketplaces with rock-solid stability. We offer our partners ready-made business solutions that minimize risks and guarantee predictable business growth in any region of the country.
300+
private labels
4,000+
shipments per month
The History of ROMAX GROUP
18 years of growth: from a local start in 2008 to a leading B2B importer. Discover how we scaled our logistics, launched our own leading brands, and built a reliable infrastructure to support the sustainable growth of more than 1,400 partners across Ukraine.
2008
Founding
The start in Odesa: a team of 4 people, a 20 sq m office, and auto stickers as the first product. Founder Maksym Romaniuk formulates the business philosophy: "We only sell what we can recommend to our friends."
2009–2010
Entering wide distribution
The company acquires exclusive representation rights for the STP, ArmorAll, Jonnesway, CarLife, and BelAuto brands—marking its first major breakthrough in the market.
2013–2014
Building the offline model
The first sales representatives join, routes are formed, the warehouse expands to 120 sq m, and the product line grows to 3,000 SKUs. Development of the company's first website begins.
2015–2017
First Steps in Digital
Launching carlamp.com.ua for automotive lighting selection. The product range exceeds 5,000 SKUs, with a B2B client base of over 1,000 per month. Development begins on the "Keni" AI assistant.
2018
B2B Portal Launch
Our proprietary B2B portal went live, giving wholesale clients convenient access to our product range, real-time pricing, and stock availability, as well as the ability to quickly place orders online. Creation of the CarLamp Brand That same year, we launched CarLamp, our own automotive lighting brand, which eventually grew into one of the online sales leaders in its category in Ukraine.
2019
Scaling and AI Ecosystem
AI technologies are being deployed across the company to analyze customer orders and needs. Based on the insights gathered, the system generates personalized recommendations, helping offer each client the exact products that best suit their business.
2022 – present
Further development
Romax Group operates in Ukraine, invests in the development of the Ukrainian market, and pays taxes in Ukraine. We are actively expanding our dealer network across the country and fulfill around 4,000 shipments monthly. The company has expanded its brand portfolio with the GEARO and WORKSHOP trademarks, for which it serves as the official importer, as well as the exclusive line of premium car fresheners, OSMARO.
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Grow your business with us. Let's seize new opportunities together!
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