History and Values of ROMAX GROUP
Learn about ROMAX GROUP’s growth trajectory, our core corporate values, financial metrics, and the technical capabilities of our logistics centers.
Maksym Romanyuk
CEO of Romax Group
Our Mission
Romax Group's mission is to provide Ukrainian auto repair shops, retail stores, and online platforms with rock-solid stability, transparent terms, and ready-made solutions that guarantee the growth of your business.
Key Guidelines
Maximum profit margins and flawless logistics. We focus on the numbers and facts that matter to the client: ensuring up to 50% net profit, strict protection against dumping through the Recommended Retail Price (RRP), and daily shipment of orders from actual warehouses.
from 2008
years on the market
10,000+
SKU
Company Philosophy
An honest partnership with a human touch. We know the auto market from the inside, operate in Ukraine, and don’t hide behind faceless regulations. Our approach is based on direct dialogue with the owner, strict adherence to warranty obligations, and genuine support for your business.
Our Mission
We provide Ukrainian auto repair shops, auto parts stores, and online marketplaces with rock-solid stability. We offer our partners ready-made business solutions that minimize risks and guarantee predictable business growth in any region of the country.
300+
private labels
4,000+
shipments per month
The History of ROMAX GROUP
18 years of evolution: from a local startup in 2008 to a leading B2B importer. Find out how we scaled our logistics operations, launched our own leading brands, and built a reliable infrastructure to support the steady growth of over 1,400 partners across Ukraine.
2008
Founding
It all started in Odesa: a team of four people, a 20-square-meter office, and their first product—car decals. Founder Maksym Romanyuk sums up the company’s philosophy: “We only sell what we would recommend to our friends.”
2009–2010
Entry into Major Distribution Channels
The company has secured exclusive distribution rights for STP, ArmorAll, Jonnesway, CarLife, and BelAuto—its first major breakthrough in the market.
2013–2014
Building an Offline Model
Sales representatives are hired, delivery routes are digitized, the warehouse expands to 120 square meters, and the product range grows to 3,000 SKUs. Development of the company’s first website begins.
2015–2017
First Steps in Digital
Launch of carlamp.com.ua, a website for selecting automotive lighting. The product lineup exceeds 5,000 SKUs, and the B2B customer base exceeds 1,000 per month. Development of the AI assistant “Kenny” begins.
2018
Private Label and B2B E-commerce
The flagship CarLamp brand is being launched (the leader on Rozetka, with a defect rate of 0.1%). A private B2B portal with real-time inventory updates is being launched—handling up to 300 orders per day.
2019–present
Scaling and the AI Ecosystem
Launch of the “Wholesale Ukraine” division, new warehouses, and a “same-day shipping” policy. Today: 1,400 B2B partners, 4,000 SKUs, 4,000 shipments per month, and the implementation of AI-powered customer outreach.
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